Untitled design - 2024-10-09T163042.894

 

Request Access

The State of The Internet

 Request the Report 

Regulators and privacy advocates are growing increasingly vigilant in calls for marketers and publishers to respect privacy signals. Are they doing it?

Download this study for a deep dive on the state of data collection on the web, and how businesses across various sizes and industries are respecting people's data rights.

data-collection-opt-out

We examined data collection practices and privacy signal compliance for 62 of the U.S. Top 100 websites, 72 midmarket sites, and 137 data-system vendors, including 36 major data brokers.

Collectively, these websites represent a broad cross-section of industries—retail and ecommerce marketplaces, media and content, financial services, and healthcare—and account for 1.7 trillion data collection events per month.

About Ketch

Ketch is a data permissioning platform for privacy operations and data activation. Our software helps brands collect and activate permissioned data for use in advertising and AI initiatives.

Brands use Ketch to capture consent from consumers, enforce choices across the business ecosystem for data in rest, in transit, and in use, and leverage responsibly-gathered data for growth.

4.6 star rating
4.6 out of 5 | Google Certified CMP and top-rated consent management platform on G2

Mask group Mask groupMask group Mask group-1Mask groupMask group

Are businesses respecting opt out signals? Learn the truth.

logo ketch black
140 New Montgomery,
San Francisco, CA 94105
Copyright © 2024 Ketch Kloud, Inc.
All rights reserved.