Get your definitive guide to 2024

From digital advertising complexity, to dark patterns, to AI, get prepared for the year ahead with predictions and actionable advice from industry experts.

We’ve talked to data privacy professionals all over the world and asked them what’s coming up, what to be aware of, and what to watch out for in the coming year. Dive in with us to explore the six biggest trends we’re watching for 2024.


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Learn important trends

Understand six essential themes to expect in 2024 data privacy events, from regulations to data strategies.


Understand the impact

Start your list of essential inputs for 2024 priorities, from brand expectations to recommended education for legal pros. 

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Plan for 2024 success 

With advice from industry experts, craft your plan for building a great privacy program in 2024. 

At a glance, the data privacy landscape in 2023 was simply...more! All signs point to a continuing deluge of privacy concerns, practices, and challenges as we ring in 2024.

Data Privacy 2024 Trend Report | Ketch

About Ketch

Ketch enables businesses and platforms to build trust with consumers and grow with data. The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth. 

With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%. With Ketch Data & AI Governance, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives. 

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Be ready for what’s coming
 for Data Privacy in 2024

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