Run your free privacy stress test

Complying with consumer opt-out requests isn’t just about respecting people’s privacy choices: it’s top-of-mind for regulators.

From California to New York, lawmakers emphasize that businesses must accurately represent their tracking practices and ensure their privacy controls function as promised. Our Privacy Health Check helps you confirm the health of your opt-out processes, ensuring that no unauthorized tracking occurs and that you meet regulatory standards, protecting both your company and customers.

“Companies must ensure that their online tracking and data collection practices respect consumers' privacy choices and legal rights.”

Letitia James
New York State Attorney General

About Ketch

Ketch enables companies to adapt programmatically to fast-changing regulations, while managing risk and cutting operational and privacy engineering cost by 80%.

Ketch consumers achieve complete, dynamic data control and intelligence over personal data across the business data ecosystem, creating a foundation for leveraging permissioned data for AI, personalizationm and advanced data and analytics initiatives.

4.6 out of 5
Google-certified CMP & Top-rated consent management platform on G2

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Are hidden website trackers putting your brand at risk? Find out now!

What's in your free report?

Your overall compliance risk score and remediation practices if applicable

A complete accounting of data collectors

Compare your score to the industry average

Volume and categorization of your Privacy Dependent Trackers (PDTs)

A complete accounting of website trackers

How does it work?

01

We establish your baseline by scanning and analyzing your network traffic. We identify all trackers that fire when a website visitor arrives.

02

We identify Privacy Dependent Trackers (PDTs). These are cookies, tags, and pixels that relate to the processing of personal data. (When a visitor opts-out, PDTs should not fire.)

03

We simulate an opt-out scenario. We re-run the traffic scan after a a visitor opt-out to ensure all PDTs have stopped firing.

Why it matters: understanding opt-out compliance

“Companies must ensure that their online tracking and data collection practices respect consumers' privacy choices and legal rights.”

About Ketch

Don't let your privacy program run wild.