Run your free privacy health check

Are hidden website trackers putting your brand at risk? Find out now!

Your website trackers collect consumer data. When a consumer opts-out of data collection, do the trackers stop firing? They should. Check your compliance score with our free privacy health check.

See how many of your website tags and cookies are privacy-related

Validate opt-out compliance before regulators do

Receive a complete report and benchmarked risk score

4.6 out of 5 on

What's in your free report?

A complete accounting of website trackers
Volume and categorization of your Privacy Dependent Trackers (PDTs)
Gap analysis of trackers continuing to fire after a visitor opt-out
Your overall compliance risk score and remediation practices if applicable

How does it work?

Your website must respect consumer opt-out preferences to comply with modern privacy laws. Ketch confirms your compliance in three steps:

First, we establish your baseline by scanning and analyzing your network traffic. We identify all trackers that fire when a website visitor arrives.
Second, we identify Privacy Dependent Trackers (PDTs). These are cookies, tags, and pixels that relate to the processing of personal data. (When a visitor opts-out, PDTs should not fire.)
Lastly, we simulate an opt-out scenario. We re-run the traffic scan after a visitor opt-out to ensure all PDTs have stopped firing.

Why it matters: understanding opt-out compliance

Complying with consumer opt-out requests isn’t just about respecting people’s privacy choices: it’s top-of-mind for regulators.

From California to New York, lawmakers emphasize that businesses must accurately represent their tracking practices and ensure their privacy controls function as promised. Our Privacy Health Check helps you confirm the health of your opt-out processes, ensuring that no unauthorized tracking occurs and that you meet regulatory standards, protecting both your company and customers.

“Companies must ensure that their online tracking and data collection practices respect consumers' privacy choices and legal rights.”

Letitia James, New York State Attorney General

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About Ketch

Ketch enables companies to adapt programmatically to fast-changing regulations, while managing risk and cutting operational and privacy engineering cost by 80%.

Ketch consumers achieve complete, dynamic data control and intelligence over personal data across the business data ecosystem, creating a foundation for leveraging permissioned data for AI, personalizationm and advanced data and analytics initiatives.

4.6 out of 5 | Google-certified CMP & Top-rated consent management platform on G2