Schedule and Program

October 19, 2022

7:00-10:00pm
Welcome Reception
The Public Hotel, Ava Reception Room and Sunrise Terrace (17th Floor)

Join us for a cocktail reception at the Public Hotel to kick off Privacy Matters! Enjoy a beautiful fall evening and irresistible bites from the Public's flagship restaurants.   

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October 20, 2022

8:00-9:30am
Registration and Breakfast
The Public Hotel, Sophia Reception Room (17th Floor)

Begin your day on the 17th floor of the Public Hotel to meet and greet with your fellow attendees and conference speakers. Enjoy breakfast and a custom beverage or two from the baristas at Cupa Cabana and their full espresso bar menu. Arrive anytime between 8-9:30am - the official program begins at 9:30am.   

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9:30-9:45am
Welcome Remarks
The Public Hotel, Sophia Conference Room (17th Floor)

For business and brand leaders, data privacy is an opportunity to build trust with our customers, and pursue data-driven growth. Privacy matters, and cross-functional collaboration is essential for business leaders looking for the responsible path forward. To kick things off, Ketch CEO Tom Chavez shares his vision for Privacy Matters.

Tom Chavez-1
Tom Chavez
Co-Founder and CEO, Ketch
9:45-10:15am
Taking Control of Your Data Privacy
The Public Hotel, Sophia Conference Room (17th Floor)

Are you ready for the privacy culture shift? Drawing from her decades of experience helping organizations properly manage their data privacy responsibilities, Linnette Attai challenges us to think beyond the legal requirements, and to reflect on how our consumers view our brands based on how we attend to our privacy program, and what it will take to meet tomorrow’s privacy challenges today. Linnette brings more than 25 years of experience navigating compliance challenges, building compliance frameworks, and developing compliant monetization models. 

Linnette Attai
Linnette Attai
TEDx Speaker and Author
10:15-10:55am
The Person Behind the Data: Consumer Perspectives
The Public Hotel, Sophia Conference Room (17th Floor)

“Data subjects” - aka “people” - have emerged as a motivating force in data privacy. People’s heightened awareness of their data privacy and expectations of responsible data practices will shape privacy programs more than regulations.  What can we learn by listening to the people behind the data?  In this session, we’ll share research conducted by MAGNA Global, Ketch, and UM Worldwide on consumer perspectives on data privacy and businesses’ data practices, and measure the impact on the bottom line, with marketing and privacy leaders weighing in on how these findings can and should influence our marketing strategies. 

Colleen Barry
Colleen Barry (Moderator)
Marketing Lead, Ketch
Arielle Garcia
Arielle Garcia
Chief Privacy Officer, UM Worldwide
Lou Paskalis
Lou Paskalis
President & COO, MMA Global
10:55-11:30am
Data Stewardship: Responsible Data Practices as a Growth Driver
The Public Hotel, Sophia Conference Room (17th Floor)

Complexity in data regulations, people, and systems is hampering full participation in the data-driven economy. And with heightened consumer awareness of data privacy and rising expectations of responsible data practices, the stakes are high. In a conversation with leaders from DISH Media and DISH Network, we explore how DISH is setting a foundation for growth with responsible data practices and privacy maturity. 

Diego Mejia
Diego Mejia (Moderator)
Ketch
Kemal Bokhari
Kemal Bokhari
Head of Data, Measurement & Analytics, DISH Media
Coleman Lechner
Coleman Lechner
Senior Privacy Counsel, DISH Network
11:30-11:55am
Future of the CMO: A Conversation with Brad Jakeman
The Public Hotel, Sophia Conference Room (17th Floor)

Brad Jakeman is a global operating executive with a marketer’s heart. He has built a reputation for building new capabilities and business models that drive transformation and unlock growth. Brad has been included in AdWeek’s top five of the ‘Most Indispensable Executives in Tech, Media and Marketing’ for two consecutive years, Advertising Age’s “Top 50 Marketers,” dubbed by The Australian newspaper as one of the “top 20 people shaping global media,” and named “2015 Advertising Person of the Year” by the Ad Club of New York.

Brad Jakeman
Brad Jakeman
1591640154022
Jon Suarez-Davis
12:00pm-1:00pm
Lunch
The Public Hotel, Ava Reception Room and Sunrise Terrace (17th Floor)
1:00-1:45pm
Regulator Q&A: A Conversation with Michele Lucan, Office of the Attorney General of Connecticut
The Public Hotel, Sophia Conference Room (17th Floor)

Michele Lucan is a Deputy Associate Attorney General at the Connecticut Attorney General's Office and Chief of its Privacy Section. In this role, Michele oversees all matters involving consumer privacy and information security. Most notably, the Section is currently leading and/or co-leading multistate investigations of several massive data breaches involving sensitive personal information. In a conversation with Paul Singer, we have a unique opportunity to hear directly from the regulator side. 

Michele Lucan
Michele Lucan
Deputy Associate Attorney General & Chief of the Privacy Section, CT AG
Paul Singer
Paul Singer
Advertising, Privacy, and Consumer Protection Attorney at Kelley Drye & Warren, Former TX AG
1:45-2:20pm
Managing Risk Across Your Data & Vendor Ecosystem
The Public Hotel, Sophia Conference Room (17th Floor)

The updated California data privacy regulations introduce new concerns around vendor risk and data risk. The critical challenge lies in orchestrating opt-outs downstream, across a complex ecosystem. In this panel, experts with perspectives across legal, adtech, and business discuss risk: assessing the landscape, addressing immediate needs, and imagining the path forward. 

Shawn Babiuch
Shawn Babiuch
Director of Partnerships, Ketch
Richy Glassberg
Richy Glassberg
Co-Founder & CEO, SafeGuard Privacy
Jessica B. Lee
Jessica B. Lee
Partner, Chair, Privacy, Security & Data Innovations, Loeb & Loeb LLP
2:20-2:55pm
Programs to Programmatic : The Role of Technology in Privacy Programs
The Public Hotel, Sophia Conference Room (17th Floor)

Technology makes up only 14% of a typical privacy budget. However, the right privacy tech stack can exponentially improve your privacy program, saving costs and time. In this session, panelists will discuss how to embrace privacy tech, productively. 

David LeDuc
David LeDuc (Moderator)
Vice President, Public Policy, Network Advertising Initiative (NAI)
Alan Chapell
Alan Chapell
Chairman of the Board, Network Advertising Initiative (NAI), Outside Counsel and CPO
Alysa Hutnik
Alysa Hutnik
Partner, Privacy, Information Security, Advertising/Marketing Law, Kelley Drye & Warren LLP
Ben Weikert
Ben Weikert
Strategy & Solutions Lead, Ketch
2:55-3:10pm
Spotlight: The Role of the Processor
The Public Hotel, Sophia Conference Room (17th Floor)

When we think about business data privacy compliance, the data controller is often the first to come to mind. But what about data processors? Companies that process and analyze data at the instruction of the controller are experiencing new use cases and expectations in the changing regulatory landscape. In a conversation with the Principal Privacy Counsel at 6sense, we explore the role of the processor in respecting consumers’ privacy choices.

Anupam Gupta
Anupam Gupta (Moderator)
Head of Customer Success, Ketch
Kara Larson
Kara Larson
Principal Privacy & Compliance Counsel, 6sense
3:10-3:30pm
Coffee Break
The Public Hotel, Ava Reception Room and Sunrise Terrace (17th Floor)
3:30-3:45pm
Privacy Advocacy: A Disruptor's Guide
The Public Hotel, Sophia Conference Room (17th Floor)

How do we inspire and embolden people to care about data privacy? Heidi Saas shares her take on data privacy advocacy. 

Vivek Vaidya
Vivek Vaidya
Co-Founder & CTO, Ketch
Heidi Saas
Heidi Saas
Change Agent & Disruptor
3:45-4:10pm
Data Control, Everywhere: Innovation in Data Privacy
The Public Hotel, Sophia Conference Room (17th Floor)

In a conversation with Ketch customer Yum! Brands, Inc., we talk about the privacy program maturity journey from the brand perspective: key challenges, the importance of leveraging the right tech, and looking towards the future. 

Vivek Vaidya
Vivek Vaidya
Co-Founder & CTO, Ketch
Ryan Golway
Ryan Golway
Senior Data Privacy Manager, Yum! Brands, Inc.
4:10-4:45pm
Rethinking the Marketing Tech Stack
The Public Hotel, Sophia Conference Room (17th Floor)

The marketing tech stack needs to be rethought in the context of privacy. How can marketing leaders adopt a privacy-minded approach to the technology we use across customer channels and experiences? In this panel discussion, we unpack privacy as a priority for marketers, and how to continue driving ROI and value from your marketing tech stack. 

Jon Suarez-Davis
Jon Suarez-Davis (Moderator)
Former SVP, Marketing Strategy & Innovation, Salesforce
Mike Scafidi
Mike Scafidi
EVP, Head of Technology, Digitas
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Jess Simpson
SVP, Global Solutions Consulting & Verified Technology, Publicis Groupe
Frederick Stanichev
Frederick Stanichev
Habu
4:45-5:00pm
Spotlight: Building the Standards for Ethical Tech
The Public Hotel, Sophia Reception Room (17th Floor)

Is it possible to build the infrastructure for ethical tech? That's exactly what The Ethical Tech Project is doing: convening a multi-disciplinary community of experts, defining standards and a shared parlance, and advocating for broad adoption across the data supply chain. In this spotlight, ETP members share a sneak peek into The Privacy Stack: empowering developers to bring the right set of privacy controls to their unique product architecture, enabling a quick and clear implementation of privacy-by-design.  

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Maritza Johnson
Founding Director, Center for Digital Civil Society, University of San Diego, and Ethical Tech Project Board Member
Yacov Salomon
Yacov Salomon
Co-Founder & Chief Innovation Officer, Ketch
5:00-5:30pm
Ketch: A Glimpse Into the Future
The Public Hotel, Sophia Conference Room (17th Floor)

The Ketch mission is to give every company the power to be responsible stewards of data. How will the platform evolve support this mission in an ever-changing landscape? Ketch product leaders share a glimpse in the the future. 

Max Anderson
Max Anderson
Co-Founder & Head of Product, Ketch
Vivek Vaidya
Vivek Vaidya
Co-Founder & CTO, Ketch
Petere Wang
Peter Wang
Product, Ketch
7:00-10:00pm
After Party
Mr. Purple Bar & Rooftop

We'll close out our day in style and thank you all for joining us with a fabulous party at nearby rooftop Mr. Purple, offering stunning views of the NYC skyline.

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Location

The Public Hotel NYC

215 Chrystie St, New York, NY 1000

 

Speakers from:

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Digitas
DISH
Habu
Kelley Drye
Ketch-1
Loeb & Loeb LLP
MMA Global
Network Advertising Initiative NAI
Publicis Groupe
Safeguard Privacy
UM Worldwide