Schedule and Program
October 19, 2022
Join us for a cocktail reception at the Public Hotel to kick off Privacy Matters! Enjoy a beautiful fall evening and irresistible bites from the Public's flagship restaurants.
October 20, 2022
Begin your day on the 17th floor of the Public Hotel to meet and greet with your fellow attendees and conference speakers. Enjoy breakfast and a custom beverage or two from the baristas at Cupa Cabana and their full espresso bar menu. Arrive anytime between 8-9:30am - the official program begins at 9:30am.
For business and brand leaders, data privacy is an opportunity to build trust with our customers, and pursue data-driven growth. Privacy matters, and cross-functional collaboration is essential for business leaders looking for the responsible path forward. To kick things off, Ketch CEO Tom Chavez shares his vision for Privacy Matters.
Are you ready for the privacy culture shift? Drawing from her decades of experience helping organizations properly manage their data privacy responsibilities, Linnette Attai challenges us to think beyond the legal requirements, and to reflect on how our consumers view our brands based on how we attend to our privacy program, and what it will take to meet tomorrow’s privacy challenges today. Linnette brings more than 25 years of experience navigating compliance challenges, building compliance frameworks, and developing compliant monetization models.
“Data subjects” - aka “people” - have emerged as a motivating force in data privacy. People’s heightened awareness of their data privacy and expectations of responsible data practices will shape privacy programs more than regulations. What can we learn by listening to the people behind the data? In this session, we’ll share research conducted by MAGNA Global, Ketch, and UM Worldwide on consumer perspectives on data privacy and businesses’ data practices, and measure the impact on the bottom line, with marketing and privacy leaders weighing in on how these findings can and should influence our marketing strategies.
Complexity in data regulations, people, and systems is hampering full participation in the data-driven economy. And with heightened consumer awareness of data privacy and rising expectations of responsible data practices, the stakes are high. In a conversation with leaders from DISH Media and DISH Network, we explore how DISH is setting a foundation for growth with responsible data practices and privacy maturity.
Brad Jakeman is a global operating executive with a marketer’s heart. He has built a reputation for building new capabilities and business models that drive transformation and unlock growth. Brad has been included in AdWeek’s top five of the ‘Most Indispensable Executives in Tech, Media and Marketing’ for two consecutive years, Advertising Age’s “Top 50 Marketers,” dubbed by The Australian newspaper as one of the “top 20 people shaping global media,” and named “2015 Advertising Person of the Year” by the Ad Club of New York.
Michele Lucan is a Deputy Associate Attorney General at the Connecticut Attorney General's Office and Chief of its Privacy Section. In this role, Michele oversees all matters involving consumer privacy and information security. Most notably, the Section is currently leading and/or co-leading multistate investigations of several massive data breaches involving sensitive personal information. In a conversation with Paul Singer, we have a unique opportunity to hear directly from the regulator side.
The updated California data privacy regulations introduce new concerns around vendor risk and data risk. The critical challenge lies in orchestrating opt-outs downstream, across a complex ecosystem. In this panel, experts with perspectives across legal, adtech, and business discuss risk: assessing the landscape, addressing immediate needs, and imagining the path forward.
Technology makes up only 14% of a typical privacy budget. However, the right privacy tech stack can exponentially improve your privacy program, saving costs and time. In this session, panelists will discuss how to embrace privacy tech, productively.
When we think about business data privacy compliance, the data controller is often the first to come to mind. But what about data processors? Companies that process and analyze data at the instruction of the controller are experiencing new use cases and expectations in the changing regulatory landscape. In a conversation with the Principal Privacy Counsel at 6sense, we explore the role of the processor in respecting consumers’ privacy choices.
In a conversation with Ketch customer Yum! Brands, Inc., we talk about the privacy program maturity journey from the brand perspective: key challenges, the importance of leveraging the right tech, and looking towards the future.
The marketing tech stack needs to be rethought in the context of privacy. How can marketing leaders adopt a privacy-minded approach to the technology we use across customer channels and experiences? In this panel discussion, we unpack privacy as a priority for marketers, and how to continue driving ROI and value from your marketing tech stack.
Is it possible to build the infrastructure for ethical tech? That's exactly what The Ethical Tech Project is doing: convening a multi-disciplinary community of experts, defining standards and a shared parlance, and advocating for broad adoption across the data supply chain. In this spotlight, ETP members share a sneak peek into The Privacy Stack: empowering developers to bring the right set of privacy controls to their unique product architecture, enabling a quick and clear implementation of privacy-by-design.
The Ketch mission is to give every company the power to be responsible stewards of data. How will the platform evolve support this mission in an ever-changing landscape? Ketch product leaders share a glimpse in the the future.
We'll close out our day in style and thank you all for joining us with a fabulous party at nearby rooftop Mr. Purple, offering stunning views of the NYC skyline.
The Public Hotel NYC
215 Chrystie St, New York, NY 1000