Privacy is awesome for marketers. 

About data privacy compliance

The U.S. still lacks a comprehensive privacy law. It is governed under a handful of sectoral laws such as COPPA, HIPAA and GLB. But state legislators are taking the matter into their own hands. 

In response to what they perceive is a vacuum at the federal level, a number of U.S. states have enacted their own comprehensive privacy law. The state legislators have borrowed heavily from the EU data protection framework, and your ability to adhere to GDPR will certainly be helpful to compliance. However, each state privacy law has its own nuances and compliance challenges. 

This complex regulatory environment introduces uncertainty for business leaders grappling with maintaining data and revenue growth—especially marketers. Learn how to approach these changes with our guide. 

About Ketch

Ketch enables businesses and platforms to build trust with consumers and grow with data. The Ketch Trust by Design Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth. 

With Ketch Programmatic Privacy™ for privacy ops, companies can adapt programmatically to fast-changing regulations while managing risk and cutting operational and privacy engineering costs by 80%. With Ketch Data Stewardship, businesses achieve complete, dynamic data control and intelligence over a company’s vital data assets, building trust and creating the foundation for responsible AI and advanced data and analytics initiatives.