Today’s global privacy regime gives citizens unprecedented control over their data. For any consumer-facing company, new regulations induce a shift away from processing data at the level of tables and clusters to individual rows, columns, and cells. While it sounds doable in theory, this new kind of granular data control introduces crippling compute and infrastructure costs in practice.

77% of CIOs believe data belongs on the balance sheet, but 52% of them don’t know what data they collect or where it is. Current processes for discovering and mapping data, which grows exponentially as the costs of collecting and storing it decline, are manual, aborious, and expensive.

As the General Counsel’s team implements complex privacy programs, they need tools to automate privacy interactions with consumers, capture the rules of engagement for data use, and enforce compliance. It’s time for privacy management to move away from dangerous dependence on the kindness of friends in the IT department to a scalable, fully automated application experience for legal professionals, law enforcement, and regulators.