---
title: "The Genie is Out of the Bottle: Data Privacy in the Era of AI"
description: Unlock exclusive insights on today’s consumer + AI. Download this pioneering study to probe deep into consumer sentiment surrounding AI and personal data.
image: https://content.ketch.com/hubfs/Screen%20Shot%202024-01-04%20at%202.26.00%20PM.png
---

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## **Unlock exclusive insights about consumers + AI**

##### **Everyone's talking about data and AI. We listened.**

In collaboration with Ketch, The Ethical Tech Project has conducted a **pioneering study** to probe deep into **consumer sentiments surrounding artificial intelligence** and the **vital personal data** that fuels it.

- Will consumers trust and reward, or doubt and penalize, companies that leverage their data in AI?
- **What do business leaders need to know** about the pitfalls and landmines ahead as they leverage consumer data for new, AI-driven applications?

Discover why, when it comes to AI and data privacy, the landscape is changing faster than ever and ***the genie is out of the bottle***.

![Group 427318165](https://content.ketch.com/hubfs/Group%20427318165.svg)

#### Current AI adoption among consumers

How do they perceive top AI players, and which AI applications unsettle them?

![Group 427318164](https://content.ketch.com/hubfs/Group%20427318164.svg)

#### The data dilemma

Are consumers at ease with their data training AI? Who do they trust with their data security and AI's fairness?

![Group 427318163](https://content.ketch.com/hubfs/Group%20427318163.svg)

#### Make a plan for compliance

Will consumers favor businesses that champion ethical data practices through better pricing or a greater likelihood to purchase?

![ethical-tech-project-ai-consumer-study](https://content.ketch.com/hs-fs/hubfs/Covers/ethical-tech-project-ai-consumer-study.png?width=420&height=558&name=ethical-tech-project-ai-consumer-study.png)

#### "Business leaders need to prioritize the ethical use of data as a competitive priority, particularly as AI changes their day-to-day operations. Instead of leaders prognosticating whether consumers care about these issues or not, the genie is out of the bottle: data privacy in the era of AI is no longer a nice-to-have, it’s a need-to-have.”

**Tom Chavez**  
Founder and Chair | The Ethical Tech Project

[Get the guide now](https://content.ketch.com/ethical-tech-project-ai-study#form)

#### About The Ethical Tech Project

At the nexus of innovation and responsibility, The Ethical Tech Project is a beacon for companies navigating the intricate waters of AI and data privacy.

Our mission is to bridge the gap between technological advancement and ethical considerations, ensuring a future where progress benefits all.

 

#### About Ketch

Ketch enables businesses and platforms to build trust with consumers and grow with data. 

The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth. 

![4.6 star rating](https://content.ketch.com/hubfs/Group%20427318168.svg)   
**4.6 out of 5**  
Top-rated consent management  
platform on G2

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##### Exclusive study

### Unlock exclusive insights about consumers + AI

[Get the guide now](https://content.ketch.com/ethical-tech-project-ai-study#form)

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