The Person Behind The Data

Consumer perspectives on data privacy–UK Edition

A study by MAGNA to understand:

  • How people value their data privacy 
  • Consumer perspectives on how companies are collecting and managing their data
  • How much data practices impact trust, brand preference, and purchase intent

The results provide a fascinating look into how businesses can build trust with consumers, and grow with data.

Download your copy of the U.K study here: 


study LP v1 (1)

What people are saying about privacy

Where does data privacy rank in importance to consumers among similar ethical issues? Do consumers understand the potential benefits of data sharing? We posed these questions to real household decision-makers for honest feedback. 


How data privacy impacts company revenues

From amount of data, to data retention period, to transparency: do some company actions matter more than others in affecting consumer purchase intent? We analyzed responses to understand real, potential ramifications to brands. 


Biggest implications for brands and leaders

How should these findings translate to actions for business leaders? We provide specific recommendations to improve not only you privacy program, but your relationships with consumers. 










About Ketch

MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver an actionable marketplace advantage for our clients and subscribers.
We are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement. For more information, please visit our website: and follow us on LinkedIn and Twitter. 



Ketch enables businesses and platforms to build trust with consumers and drive growth through data.

The Ketch Data Permissioning platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth.

To learn more, visit

Brands are looking for the responsible path forward.

What I love about this study is it confirms how important data privacy is to consumers in their relationship with brands, and puts the numbers to that trust.

Jonathan Joseph, Head of Solutions and Marketing at Ketch