To protect your customers and your business, it’s vital to put a smart consent management solution in place to ensure you’re using data in ways that the data owner, your customer, and your audience intended, with respect for both their security and the changing demands of local and regional regulatory bodies. But the privacy technology industry is constantly evolving, and the solution that suited your business a year ago may not be the right option for the challenges and opportunities you’re now facing. So how can you ensure you’re using the optimal privacy platform for your current needs?

The key is to implement a simple but systematic review process to identify your priorities, assess whether they’re being met by your existing provider, and explore what else is on the market. Think of it as going for an annual physical: dedicate a couple of days to this every year and you can ensure that your privacy infrastructure is healthy, up to date, and ready to withstand the challenges it will face over the next 12 months. In this guide, you’ll learn how to monitor the health of your existing data privacy tools, how to assess the countless options that are now on the market, and how to figure out which solution is best for your needs. 

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